Harley Davidsons International Business Strategy Essay

Harley Davidsons International Business Strategy - Essay Example I would consider my expansion in two major countries that are attracting many other international firms; India and China. The two countries hold a lot of potential due to their massive population factor that increases the number of people who would be interested in buying the Harley Davidson Bike. The decision of Harley Davidson of not producing overseas might have some through thinking behind it but I evaluate this as a step backward by not exploring international production facilities that would surely decrease the cost of production per unit for Harley Davidson bike due to cheap labor available internationally like in countries China; Taiwan, Korea etc With International manufacturing facilities; Harley Davidson can not only take advantage of the cheap labor cost but also other aspects that affect the cost of production e.g. energy cost; Capital cost and the region’s local laws and tariffs that might facilitate Harley Davidson. Through International Manufacturing bases; Harley Davidson can also make effective measures in maintaining their inventories for the nearby target Markets. The disadvantage of Harley Davidson opening an overseas manufacturing facility can be a possible slide down of high quality that Harley Davidson has maintained with its product line as Quality standards are much hard to manage from a distance far from the central control. The movement from product to services has affected positively for the company. The sense of adventure that a Harley customer gets from the bike is well tapped by the company. Product maintenance service; after sale customer service and creating accessories other than those related to the bike itself has created a feeling of belongingness to the â€Å"Harley Owner Group†. The major competitive advantage that UPS has is the constant introduction of modern technology.